CATCH WAVES
TO SAVE THEM
Our mission
Collect Data
Smartfin fills a gap in data left by other technologies, which aren’t suited for the dynamic and aggressive nearshore environment.
Build Community
None of us will solve climate change alone, but by mobilizing empowered communities of ocean advocates we can create real, large-scale change.
Protect the Ocean
We depend on coastal ecosystems for food, safety, and economic opportunity. We must understand how they’re changing to conserve them.
Case studies
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San Diego pilot
We tested Smartfin with over 100 surfers in partnership with San Diego’s chapter of Surfrider foundation, proving the accuracy and utility of Smartfin data. Surfers were stoked to participate, and give feedback to optimize their experience with Smartfin.
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Featured press: Seeker
Waves can tell us a lot about climate change, but you have to catch them first. Human activity—resulting in higher sea levels, higher acidity, and higher harmful contaminant concentrations—has had profound impacts on ocean and human health.
Meet the Team
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Todd McGrain
Co-founder
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Danica Reinicke
CEO
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Cole Devoy
Head of Design
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Craig Conlee
Advisor
Entrepreneurship and sales
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Michael Penfield
Advisor
Sports tech and partnerships
Partners
